G0ogle is one of the best at saying one thing that makes sense while having something attached in the background that makes even more sense. Such is the case with Google’s change earlier today that allows users to block sites from their search results.
The basic change is easy – if you see a site that you don’t like in your search results, you can block it from showing up in future searches. Very straight forward.
What they aren’t talking about is the data that comes from this. They won’t admit it (until later, as they normally do) but they will be taking this data to help them carve out general search results. In other words, if enough people start blocking a site, the site will fall in rankings.
For dealers, this makes it very important to stop (or don’t start) using aggregated content to bulk up their sites. Too often dealers are pushing automated, RSS-fed content on their sites to try to “keep it fresh” as many like to say. This was bad advice before and it has now gotten worse.
There is a difference between content syndication and aggregation. Not all automation is bad, but most of it is not helpful. Between the recent “Farmer Algorithm” change and this, dealers must start focusing on high-quality, unique content on their sites. Otherwise, they’re missing the boat.
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