Search and Social: Converging at the Signals

by JD Rucker on September 2, 2012

Social Signals

There is so much focus being put on the April Google Penguin update that many SEOs are missing the bigger change. The conspiracy theory going around the industry is that the very public penguin update was a smokescreen, a red herring of sorts that was designed to draw attention away from the bigger change in Google’s search algorithm: social signals.

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The Road to IPO

by JD Rucker on May 23, 2012

Now that the IPO is official and already under investigation in many parts of the government, it’s time to take a brief look back at what brought us here in the first place. What caused the decision? What steps were taken to make it a successful IPO? Did they really mess things up in the preparation process or was it destined to be rocky from the start?

These and other questions aren’t really answered by this graphic, but that doesn’t make it any less interesting.

Consumer Confidence 2012
From: Birmingham Honda Via: Automotive SEO

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In Search, It’s Title, then URL, then Description

June 19, 2011

Many people ask about the description on searches, what they mean and what they’re good for. While many still put a lot of emphasis on the meta description tag on web pages, they really shouldn’t. It’s there and visible on searches which makes it important, but definitely not worthy of the time spent by many [...]

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Focus on Quality: How One Bad Page Could Ruin Your Automotive SEO

March 11, 2011

G0ogle is one of the best at saying one thing that makes sense while having something attached in the background that makes even more sense. Such is the case with Google’s change earlier today that allows users to block sites from their search results. The basic change is easy – if you see a site [...]

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Understanding the TK Carsites Automotive SEO “Bucket System”

February 10, 2011

Sometimes, a service can have a quirky name and still deliver amazing results. Such is the case with the TK Carsites Power SEO “Bucket System.” Designed in 2009 to allow for an ever-growing list of keywords that needed to be optimized, the Bucket System is both extremely simple to understand while simultaneously being an extremely [...]

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